Right now, someone across the world is sipping tea from Nepali Tea Traders (NTT). Our community has become so vast and international, that we started to ask ourselves: Who are we drinking with?
Tasked with fun fact-finding and careful research, we uncovered three things that make up the NTT community:
- We care about the well-being
- We’re conscious consumers
- We’re a little bit picky
WELL-BEING
A famous Harvard study reveals what NTT drinkers already know: well-being isn’t just physical.
“The surprising finding is that our relationships and how happy we are in our relationships have a powerful influence on our health,” says Robert Waldinger, a psychiatrist at Massachusetts General Hospital and a professor of psychiatry at Harvard Medical School. “Taking care of your body is important but tending to your relationships is a form of self-care too. That, I think, is the revelation.”
“Tea is a community-minded drink, which is why it often comes in pots,” explains Maggie Le Beau, the founder of Nepali Tea Traders. We often drink tea together (sometimes daily), which prompts conversation and connection. This act alone can boost one’s happiness.
But apart from these emotional perks, tea offers healing properties, too. Green and black teas are known for their antioxidants, which can reduce disease and illness—and studies show that drinking tea increases energy, aids in weight loss, and lowers the chances of developing certain types of cancer.
(Of course, our community already knew that.)
The NTT community holds some of the most mindful folks on the planet! We’re scrupulous with our decision-making and kind with our thoughts. Take Rachana C., for example:
“I know two members of the Nepali Tea Traders business and they are genuine as can be. You can taste their passion in the tea they select to offer us, the consumer. Every step of the way, there is love, passion, and drive to bring us the best in Nepal. They also believe in sustainable farming practice which aligns with my beliefs as well. As they say, there is ‘No Planet B.’”
You’ll find NTT drinkers in the food aisle where they’re reviewing ingredients or researching companies. They’re the empowered consumer who—through their support of Nepali Tea Traders—become a vital part of Nepal’s tea economy.
PICKINESS (AKA QUALITY OBSESSED)
From sticking our nose in a mug or using a thermometer to check the temperature, we are obsessed with steeping the perfect cup. That comes with education, since knowing leaf origin is just the beginning.
“I'm picky when [it] comes to my tea,” writes Sam, an NTT devotee who brews tea in the style of Gong Fu Cha. He and those like him take their teas very seriously.
“This tea shows good complexity and the buds are just as beautiful to look at as they are to taste,” writes Stephanie F. “Sweet aromas of fresh tropical fruit and herbs. Finishes with a subtle astringency that delights the tongue, but not a hint of bitterness. Very generous, the leaves continue to yield flavor after 5+ brews. Among the best teas, I've ever tasted.”
From picky to mindful to wellness-driven, we love learning about our global community. Now it’s time to hear from you!
ARE YOU HAPPY, CONSCIOUS, OR A LITTLE BIT PICKY? TELL US WHICH TRAIT BEST DESCRIBES YOU. Comment below. ☟ ☟ ☟ ☟
